October 19 marked the grand launch event celebrating the opening of the Porsche NOW brand store at Battersea Power Station. Porsche NOW combines the excitement of a contemporary luxury brand with new urban audiences to share the philosophy of dreaming to achieve ambitions.
Tennis star Emma Raducanu discussed her dreams and motivation to reach success along with explaining how motorsport was always a huge passion in her life. Emma said she had “Always loved the style of Porsche sports cars since one of my first coaches would turn up at training in a 911” and went on to talk about how becoming a Brand Ambassador for Porsche has allowed her to gain a wider understanding of the company, regarding innovation, technology, and sustainability.
The Porsche NOW store is a milestone for the brand being the first realisation of the Porsche NOW retail concept in the UK offering a wide variety of activities such as live artist murals, dedicated evenings around motorsport, design and well-being, as well as Masterclasses from watchmaking to coffee.
The store is open Monday - Saturday 10:00 - 21:00 and Sunday 12:00 - 18:00 until 1 December 2023.
*Data determined in accordance with the Worldwide Harmonized Light Vehicles Test Procedure (WLTP) as required by law. You can find more information on WLTP at www.porsche.com/wltp . For Plug-in Hybrid Electric Vehicle (PHEV) range and Equivalent All Electric Range (EAER) figures are determined with the battery fully charged, using a combination of both battery power and fuel.
Values are provided for comparison only. To the extent that fuel and energy consumption or CO₂ values are given as ranges, these do not relate to a single, individual car and do not constitute part of the offer. Optional features and accessories can change relevant vehicle parameters such as weight, rolling resistance and aerodynamics which may result in a change in fuel or energy consumption and CO₂ values. Vehicle loading, topography, weather and traffic conditions, as well as individual driving styles, can all affect the actual fuel consumption, energy consumption, electrical range, and CO₂ emissions of a car.
** Important information about the all-electric Porsche models can be found here