Porsche Cars GB can look back on a successful 2021, which saw another strong performance in a year of unprecedented challenges.
After a record-breaking December, Porsche delivered a total of 14,017 cars over the full year in the UK and Ireland. The all-electric Taycan was a particular highlight, accounting for over 4,000 sales and equivalent to nearly a third of overall registrations. Porsche Cars GB is the manufacturer’s fourth-largest market globally and the second-largest for Taycan sales. The Macan compact SUV placed second in UK sales terms, and the iconic flat-six, rear-engined 911 was third overall.
Taking the sales of the Cayenne E-Hybrid and Panamera E-Hybrid models together with those of the all-electric Taycan, the combined proportion of Porsche sports cars sold in the UK in 2021 with an electrified drivetrain totalled nearly 40 per cent. The company has a corporate strategy to fulfil 50 per cent of global sales with cars powered by an electric motor by 2025, and Porsche Cars GB is clearly on track to support this sustainability objective.
“This sales performance is a credit to the teams at Porsche Cars GB, our network of UK Porsche Centres and of course our colleagues in Germany who worked incredibly hard to support our customers’ dreams in a year of unparalleled challenges,” commented Sarah Simpson, CEO Porsche Cars GB. “The passion and commitment of all our teams ensured we not only delivered the Porsche experience expected by our customers and fans, but also continued to take that one extra step to ensure we exceeded our own high standards. This has led to some impressive results right across the board,” added Sarah Simpson. “Owning a Porsche is the fulfilment of a dream for many people, and we strive to deliver a complete ownership experience that lives up to that expectation. Exciting customers and enthusiasts with a unique product and brand experience is our aim.”
The past year witnessed the debut of the versatile, all-electric Taycan Cross Turismo and the motorsport-bred 911 GT3, joined also by a new Macan that continues to assert itself as the class benchmark eight years after its launch. Welcomed also were new Cayenne and Panamera models offering the choice of emotive petrol engines combined with high performance plug-in hybrid capability and of course the continuing allure of the GTS 4.0 in the mid-engined 718 Cayman and Boxster models.
In 2021 Porsche also placed first in the annual Auto Express Driver Power survey for the best new car retail experience, coming top in the annual review of UK car owners’ opinions published by Auto Express magazine. Notably Porsche also finished first in the Driver Power manufacturer rankings. After a string of top placings in previous years, this was the first time that Porsche has topped the tables outright in the dealer survey and is testament to the Porsche Centre network.
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*Data determined in accordance with the Worldwide Harmonized Light Vehicles Test Procedure (WLTP) as required by law. You can find more information on WLTP at www.porsche.com/wltp . For Plug-in Hybrid Electric Vehicle (PHEV) range and Equivalent All Electric Range (EAER) figures are determined with the battery fully charged, using a combination of both battery power and fuel.
Values are provided for comparison only. To the extent that fuel and energy consumption or CO₂ values are given as ranges, these do not relate to a single, individual car and do not constitute part of the offer. Optional features and accessories can change relevant vehicle parameters such as weight, rolling resistance and aerodynamics which may result in a change in fuel or energy consumption and CO₂ values. Vehicle loading, topography, weather and traffic conditions, as well as individual driving styles, can all affect the actual fuel consumption, energy consumption, electrical range, and CO₂ emissions of a car.
** Important information about the all-electric Porsche models can be found here